Receive the German-language trade magazine "organisator" in the Extra 9/1983 issue as a PDF download with the following table of contents:
Table of contents
Response means and addressing for more response
The response rate determines whether or not the direct mail campaign has been successful.
The response medium plays a special role. A few tricks from the experts.
Options for unaddressed direct mail
Of course, there is not only addressed but also unaddressed direct mail.
sed form. The focus is then on the performance of the distributor organization.
The general contractor concept in direct marketing
Advertising material design, printed matter production Address procurement,
address management... With the general contractor concept
the possibility to put everything in one hand.
The correct use of customer files
Customer data is all the more valuable the sooner it allows the division into individual segments
Customer "types" are easier to address.
Audiovision on the sales front: a checklist
The audio-visual show, often used as a marketing tool, is nearing its end. All the more intensively
the audiovisual industry is looking at film and video possibilities.
Direct Caritas: Marketing for good deeds
Almost anything is possible with direct mail, even helping the good in the world a little bit
Addressed direct mail in retail?
The retail trade is said to be a wallflower in terms of direct advertising metho
to be a wallflower in terms of direct advertising methods. However, there are strong reasons to believe that this is particularly fertile
is particularly fertile ground for direct marketing.
Direct Medium "Videotex": Costs and Possibilities.
Soon it will be official in Switzerland that you can connect an external computer from your own home.
an external computer from your own home. Video tex (in Germany: screen text) is the name of the
medium that makes it possible. Possibilities and costs for marketing use.
The use of mini and microcomputers in direct marketing.
When using a microcomputer for direct mail, memory capacity and printer selection are
printer selection play an important role.
Telephone marketing: acid test passed!
Telephone marketing is when people want to sell or suggest something to you over the phone
Four case studies show what this costs and what it achieves
Direct mail-today
Sorrowful experience of a "target customer".
Market overview: service providers in direct marketing
