Organizer Issue Extra 4/1981

Introduction

• Peculiarities of direct mail
• Definitions
• Solution to many sales problems ...
• The testing of concepts and new target groups

Creation and expansion of your own address file

• How do I collect my own addresses? .
• The structure of the address file
• How do I keep my own addresses äjour?
• Address management and addressing "by hand
• Address processing by own small-scale EDP or in data center? .

Cooperation with address brokers and address publishers

• Search and selection of new target groups
• How are new addresses available? ...
• Quantify, qualify, select
• Testing the addresses
• What complementary services do address brokers offer?
• The content of the direct mail message: example advertising letter
• The distributor organization
• The PTT as a starting point
• The services of PTT
• Advice and information on postal regulations
• Possibilities of savings on shipping costs
• The cooperation with private distributors

The production of advertising media

• The different printing processes ...
• How can costs be saved in print production?
• Exploit envelope as an advertising medium
• The "Malier" (envelope, brochure and order card in one)
• Personalize the message with inkjet

Who else advises you?

• The print consultant
• The envelope supplier as consultant
• Working with a "general contractor
• Appendix