People

• Christof Züger: "I have to know all the processes inside out. Interview with an entrepreneurial cheesemaker.

In demand

• Web presences of SMEs: How to convey trust?

Focus

• Hans Baumgartner before the SVC Entrepreneur Awards ceremony: "A little glamour does no harm."

Leadership

• How to kick-start your creativity engine (Ch. Brügger, J. Scherer)

International

• In touch with foreign markets (F. Müller)

Marketing

• Marketing with premium and luxury brands. A case study (B. Rüttimann)
• Increase company value thanks to a strong brand (B. Aregger)

Finance/Legal

• Mitigating currency risk with forward transactions

HRM

• Stumbling blocks when issuing job references (Th. Müller) Family friendliness as a success factor. A pilot project

Fit on the job

• Training self-perception (K. Wiesendanger)
• Ergonomic work design: less is more (C. Vital)

HEADLINES

• Editorial 
• Starter/Scene 
• "The Thing" 
• Market 
• Book tips 
• Imprint 
• The guest

Dossier-KMU-Health-Management

• Healthy workplaces for healthy companies
• Health insurance companies - No alternative to the supplementary insurances
• Absence management - Recognize problems and act
• A company health management system for your employees