Organizer issue 3/1988

CONTENTS

 

• Economic month
• Monitor

 

Cover Story - Product Managersas Entrepreneurs

Products are born, go through phases and cycles, and eventually die. Brands, however, which were created by personalities often survive the death of their creators.  

Thinking training

 

The strategy of personnel provision

Employee benefits under the BVG are not just a cost factor. It can also take on the significance of a strategic success potential.  

• Service
• Personal

 

The special organizer tip

• Career question: why you should avoid staff positions
• What means what: Floating Rate Notes
• Leading - without big words
• "Earth rays" - what is behind it?
• Instructions for use: Marketing reserves should be used

 

EXTRA; Materials Management

The tighter the margins in the market become, the greater the importance of optimal management of the material flow.

Management tools

Too much routine leads to premature senescence. One way out: risk routine.  

• Books
• Names and novelties

 

Press review

• Companies and markets
• Sigrist & Büchi: Scaffolding for the future
• New forms of distribution in office supplies
• Specialty businesses: success in market niches
• Bieri AG: between diversification and market niche
• Neher: in the beginning there was a shed
• Neuenschwander: Tradition without a straitjacket
• Toys "R" Us: Games on the market management
• News from the leasing scene
• Packaging: artists at work
• Employees judge superiors
• Customer service as a team effort
• Portfolio analysis in marketing
• Asset management: not all banks offer the same
• Safe transport of goods
• Changing sales channels
• Tarantula 80