Organizer issue 2/1987

TABLE OF CONTENTS

• Economic month
• Business cycle at a glance
• The comment

Monitor

• Cover story - Product communication for saturated markets
• The products personality
• Does product positioning influence consumer behavior?
• An electronic product information bank: sales support with image plate,PC and videotex

Management tools

Marketing Planning

The special organizer tip

• Why human energy sometimes wanes
• Twelve advertising principles to keep in mind
• Who asks,wins
• Successful with attacking patent policy

EXTRA: Word processing

• Word processing: made easy with the PC?
• Service
• Books
• Thinking training

Personal

• Motivation is a skill that has to be learned

Names and novelties

• Press review
• Companies and markets
• Quality and style
• Kunz; the competition verwursten
• Drägerwerke: staying power through consistent market attention
• Bang & Olufsen: Wohklang from the niche
• Junghans: rising from the debacle
• Hasenkopf: flexible working time brings more profit
• Hanomag: Refurbishment at zero cost
• Getifix: clean business

Management

• Autonomous information islands are more economical
• Cash management: counting before paying
• Product ethics gains in importance
• Product design suitable for assembly
• Management of the future: the boss as coach
• Value analysis: more than just a show
• How to master time problems