Organizer issue 10/2021

People

• Jürg Schwarzenbach: "Many want success too quickly".

In demand

• Start-ups: The SMEs of the future?

Focus SME Day 2021

• "The old world is not returning"

Leadership

• Actively using diversity in companies
• Recognition and appreciation as success factors
• Cooperations: When 1 + 1 suddenly makes 3

Dossier SME Security

• When it "pops" in the home office
• Insurers under pressure: Are SMEs footing the bill?
• Cyber attack: insights from a victim
• "Many don't know their crown jewels".

Marketing

• Hyperpersonalization: crucial for customer loyalty
• "We maintain tradition and craftsmanship with great care".

Finance/Legal

• Common good instead of profit maximization
• Bankruptcy law: Only for self-preservation?
• Parental leave to care for seriously ill children

ICT

• Ensure positive customer experiences
• Hard as steel and seamlessly digitized
• Offensive against the shortage of IT specialists

Fit on the job

• Signals for stress and burnout
• Eating is more than just taking in food

Category

• Scene
• Market
• Book tips
• Guest
• Agenda