Zürich Tourism: Change of management and strategic realignment
With the appointment of new central management positions and the introduction of the "Destination Development" division, Zürich Tourism is taking decisive steps towards a comprehensive destination development and management organization. The aim is to transform tourism in a sustainable way and to further develop the tourist experience in a targeted manner.
Zürich Tourism is undergoing a strategic realignment: With Janine Rupf, Marina Bollhalder and Marc Scheurer, the management team is being strengthened and reorganized. These structural adjustments pave the way for positioning the company in a future-oriented and market-oriented manner. The establishment of the new Destination Development division is a decisive step in this process, driving forward the transition from destination marketing to comprehensive destination development.
The vision behind this reorientation lies in the promotion of tourism as an essential part of urban life, which benefits both guests and the local population. The focus on sustainable mobility, the further development of the tourism offering and closer cooperation with partners from politics and business underline the goal of sustainably increasing the social and economic value of Zurich tourism.
Marc Scheurer, experienced tourism expert and new Head of Destination Development, will lead the strategic development from December. Planned initiatives include the promotion of night train connections and the creation of new experiences for locals and visitors alike. With this new direction, Zürich Tourism is setting a clear course for the future of the city.
Janine Rupf as Head of Marketing and Marina Bollhalder as Head of Operations have also joined the Executive Board. With this strategic reinforcement and a targeted adjustment of the area of activity, Zürich Tourism is proactively positioning itself in the market and strengthening the region's appeal as a tourist destination.
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/business/zuerich-tourismus-fuehrungswechsel-und-strategische-neuausrichtung/
