"A good podcast makes you want to listen" - Talks at "dezibel" on the future of podcasting

Our reporting from Winterthur on the "dezibel" event focuses on exclusive interviews with Jeanne Drach, Laura Dath-Linienkämper and Cheyenne Mackay, who spoke about the art of podcasting, the challenges of generating reach and collaboration in the DACH region.

Podcasts are now an indispensable part of the media landscape, not only for entertainment, but also for brands that want to tell authentic stories. At the dezibel conference in Winterthur, experts discussed the future of podcasting and how this medium can continue to grow through creativity and technological innovation.

Jeanne Drach from "Oh Wow" pleads for more courage to be authentic

In an interview, Jeanne Drach, founder of Austria's first podcast agency, emphasizes the importance of authenticity and the courage to try out new forms of storytelling. "The technical aspects are important, of course, but what really counts are exciting stories," explains Drach. Oh Wow produces corporate podcasts for clients such as Austrian Post and the European Parliament as well as originals with a clear focus: "We rely on strong female voices and experiment with new forms of storytelling." She advocates more courage in the corporate podcast sector: "Brands should convey their messages implicitly rather than insisting that they have to be the super brand." Her tip for the success of a podcast? "Good stories that are told well."

Laura Dath-Linienkämper from "Podstars by OMR" on authentic storytelling

Laura Dath-Linienkämper from Podstars by OMR also emphasizes the need for authentic storytelling and courage. "Podcasting is a medium that needs to be understood, and brands need to dare to tell different stories," she says. It is particularly important to invest in reach: "You have to launch campaigns around the podcast, tell people about it and also invest money. If the content is good, it creates word of mouth and people talk about it." True crime formats are still very popular in Germany, but every well-told story can find its niche, says Dath-Linienkämper.

Cheyenne Mackay from Podcastschmiede on the need for visibility

Cheyenne Mackay, co-initiator of dezibel and founder of Podcastschmiede, talks about the acoustic aesthetics that are essential for a good podcast. "A good podcast doesn't just sound good, it also has to be individual and unique - like music," she says. Reach is a particular challenge in Switzerland, as dialect podcasts are often only understood in southern Germany. However, Mackay emphasizes that the investment in reach is worthwhile: "You have to invest almost as much in the visibility of a podcast as in the production itself." Her wish for the podcast community in the DACH region: "More networking and more intensive exchange. We would all benefit from that."

The dezibel conference not only provided space for discussions about technological innovations such as AI tools for editing and transcription, but also showed how much podcasts can benefit from an intensive exchange between the countries of the DACH region. The exclusive insight into the thoughts of Darch, Dath-Linienkämper and Mackay shows: The future of podcasting lies in exciting, well-told stories and a continuous pursuit of quality.

This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/einen-guten-podcast-hat-man-lust-zu-hoeren-talks-an-der-dezibel-zur-zukunft-des-podcastings/