Bern agency Republica repositions itself
Under the motto "Down to earth. To the stars", Republica has undergone a change process and repositioned itself in recent months. A look at the new campaigns and the growing portfolio shows that the new strategy is working, according to the Bern-based agency.
Republica has been a constant in the Swiss agency world for around 25 years. From the Bernese Matte, CEO and founder Bala Trachsel successfully leads a team of around 40 people that creates differentiating communication for clients such as SC Bern, Bernexpo, Jungfrau Ski Region, Rugenbräu, Honegger, Swiss Heart Foundation and Senevita.
Creative-driven is becoming increasingly important
Building on the experience and success of previous years, Republica has undergone a creative realignment in recent months. "In times when our customers can also create their own texts, images, videos and websites with the help of AI, outstanding ideas are becoming increasingly important. This makes experts with a flair for outstanding creation all the more important," explains Trachsel.
The "Rethinking Republica" project was launched at the beginning of 2024, with the new creative management team playing a key role: Florian Birkner has been on board as Creative Director since March. He manages the creation together with Creative Director and Partner Stefanie Berchtold. Together with Bala Trachsel, the management duo has implemented the change process in recent months and is already reporting various new business wins.
New dual mission
The agency refresh was created under the umbrella of the dual mission "Down to earth. To the stars", which will shape the way the agency thinks and acts in the future. "Republica is an agency with an independently developed culture and valuable in-house expertise that we absolutely wanted to integrate into the change process," explains Florian Birkner. "At the same time, it was important to us to spark a new dynamic and push the energy of a new start. With our Dual Mission, we celebrate both - a sound understanding of the right strategies and messages as well as reaching for the creative stars."
"Down to earth. To the stars." has now found its way into practice. In September, the agency's new consistent image was launched. The new dynamic is particularly evident in the new logo and the completely redesigned website. "Our new look is both challenging and full of energy and underlines the wide range of topics in which we operate. It was also important for us to make a clear statement both internally and externally," emphasizes Stefanie Berchtold.
According to Republica, the measures are already having an impact: for example, an offer campaign with two TV commercials and broad-based out-of-home advertising with posters for the Jungfrau Ski Region's winter campaign is currently underway. A campaign for the Bern University of Teacher Education was launched in September and a new campaign for the Swiss Heart Foundation is in preparation.
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/business/berner-agentur-republica-stellt-sich-neu-auf/
