Dreifive takes Kleinwalsertal to new heights
At the beginning of October 2024, the Dreifive agency won the pitch and is now responsible for the areas of social performance, creation, analytics and reporting for Kleinwalsertal. The collaboration started at the same time as the introduction of the region's new corporate design and logo.
Kleinwalsertal is located in the Allgäu Alps and combines a special blend of Austrian hospitality and Bavarian flair. With its wide range of leisure activities, the valley is interesting for both sports enthusiasts and those seeking peace and quiet.
As part of the cooperation, Dreifive developed new, channel-specific social media assets that are continuously optimized using A/B testing in order to achieve maximum performance. The campaign is played out on the social media channels Meta, TikTok and Pinterest.
From the beginning of 2025, the service portfolio will be expanded to include SEA, media strategy and comprehensive support. The aim of the measures is to increase awareness of Kleinwalsertal - particularly among a younger target group - and to further strengthen the positioning of the destination with a strong focus on performance.
The focus of the campaign is based on Kleinwalsertal's long-term tourism strategy 2034, which is intended to provide new impetus for the region and lay the foundations for future development.
Responsible at Kleinwalsertal Tourismus eGen: Justina Rokita (Management Board), Sascha Guggenheimer (Social Media Manager / Online Marketing), Clemens Paul (Fux & Hase agency). Responsible at Dreifive: Jana Kempe (Teamlead Social Media), Christian Milutinovic (Junior Social Media Consultant), Irene Klammer (Digital Arts Designer), Isabel Steiner (Director Creation & Production | Partner), Moritz Egger (Digital Advertising Consultant), Rolf Ort (Managing Director Munich), Jolanda Kessler (Head of Digital Advertising | Partner).
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/etats/dreifive-fuehrt-das-kleinwalsertal-zu-neuen-hoehen/