IAA with various innovations

Before the big annual meeting with advertising clients, agency and media representatives, the 61st General Assembly of the IAA took place on Friday. Matthias Kiess, who has been President of the IAA Swiss Chapter for a year, gave a review of the association's varied club year and an outlook on new IAA initiatives. "Based on the strategic IAA topics, we have identified projects with the Executive Board that we will tackle in the coming club year," said the TBWA CEO. "As an association, we want to play an active role in shaping the future of our industry and both set and shape the topics."

Young professionals integrated into the IAA Swiss Chapter

The association of young industry talents founded in 1996 and associated with the IAA Swiss Chapter will be organizationally integrated into the association. The "IAA Young Professionals" label and the attractive membership price will remain, while new programs such as IAA Speed Mentoring will be added to the offerings.

The board of the IAA Young Professionals will also be integrated into the IAA Swiss Chapter with three young industry representatives.

"Promoting young talent in the marketing and communications industry is a high priority for us. Through the organizational integration of the IAA Young Professionals into the IAA Swiss Chapter, we are optimizing cooperation," explains Chantal Landis, Managing Director of the IAA Swiss Chapter. "This enables us to coordinate the various initiatives and programs more quickly and improve coordination. This allows us to provide even more targeted support to the next generation of talent in our industry." Landis is now also responsible for the business of the IAA Young Professionals.

Smile CEO new to the Board of Directors

Long-time IAA member Joséphine Chamoulaud was elected to the Board. "The advertising world is facing exciting challenges, and I am delighted to be able to tackle these in a sustainable and future-oriented way as a member of the IAA Board," says Chamoulaud.

Philipp Wild, Co-Head of Performance Marketing at Webrepublic, and Ismail Wicki, Senior Marketing National Sales at Weischer.Cinema, who have already served on the board of the IAA Young Professionals in recent years, were also elected to the board. Together with Joséphine Chamoulaud as Program Leader, they will represent the needs and issues of the younger generation.

Due to the age limit of 35 years, three of the five board members of the IAA Young Professionals, who actively shaped the association of young professionals for many years, took their leave: Tina Fixle from Media Focus, Maria-Sabrina Anastasiu from Roche Diagnostics and Zbynek Zapletal from Biggie. However, they remain loyal to the association as members.

Gen Alpha shapes the brand landscape of tomorrow

At a time when 79 percent of people worldwide believe that the role of a brand has changed, it is crucial to understand future consumers. Keynote speaker Emma Chiu, Global Director at VML Intelligence, spoke about this at the IAA Trendtalk. The Londoner presented various topics from "The Future 100" trend study, which is published annually by VML Intelligence and looks at trends, forecasts and emerging developments in various areas such as culture, technology, design and consumer behavior, to over one hundred participants.

In her presentation, Chiu placed particular emphasis on the needs and potential of the different generations. She emphasized that Generation Alpha has increasingly high expectations of brand promises. "Gen Alpha, which follows Gen Z, is the first generation to fully grow into the digital age and wants authenticity, transparency and sustainable practices from companies. To be successful, brands need to embed these values in their strategies and convey a strong sense of social responsibility," said the keynote speaker.

This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/iaa-mit-verschiedenen-neuerungen/