ZFF and Publicis Groupe strengthen cooperation
To mark the festival's 20th anniversary, the Zurich Film Festival and Publicis Groupe Switzerland are intensifying their partnership with additional measures.
The 20th edition of the ZFF starts in just a few days. For eleven days, film enthusiasts, filmmakers and Hollywood stars such as Alicia Vikander, Richard Gere and Kate Winslet will gather in the heart of Zurich. To mark its anniversary, the Zurich Film Festival is presenting itself with numerous innovations, an increased focus on quality and a newly designed festival center that is set to set new standards as a meeting place for all film fans.
At the same time, the ZFF is also continuing to develop behind the scenes. Kick-off with Bagels of Berkeley as social media agency for the ZFF in 2023 the festival is taking the opportunity to define its self-image even more consistently and is intensifying its collaboration with the entire Publicis Groupe Switzerland in Zurich. The focus is on positioning and profiling the ZFF brand in relation to the various target groups, including the implementation of communication measures for the ZFF in its anniversary year by production partner Prodigious.
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/zff-und-publicis-groupe-verstaerken-zusammenarbeit/
