Scholtysik develops brand strategy for the largest Swiss rehabilitation clinic group
The merger of the Valens clinics and the Zurich rehabilitation centers creates the largest provider of medical rehabilitation in Switzerland. The Scholtysik agency is commissioned to develop the brand strategy for the merged clinic group.
The need for medical rehabilitation in Switzerland is increasing sharply, as the growing population is ageing steadily and the proportion of chronically ill people is rising. In August 2023, the Zurich rehabilitation centers and the Valens clinics decided to join forces. The merger will create the largest full-service provider for medical rehabilitation in Switzerland with twelve inpatient and outpatient clinics and over 2,200 employees. The new clinic group will treat around 10,000 patients a year.
Positioning, naming and brand portfolio strategy
As part of the multi-year integration process, one of the tasks is to define the brand strategy for the new clinic group. Scholtysik wins the mandate in a multi-stage evaluation process. The agency impressed those responsible with its structured approach and many years of experience in strategic branding. Scholtysik will first analyze the positioning of the new clinic group as well as the individual locations and offerings. Based on this, the future brand portfolio, the naming and the new overall brand identity will be developed together with the client.
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/etats/scholtysik-erarbeitet-markenstrategie-fuer-die-groesste-schweizer-rehaklinik-gruppe/
