"Aren't gut feelings the start of everything in marketing?" - Interview with Nathalie Noël

For Nathalie Noël, being nominated CMO of the Year is more than just personal recognition. She sees it as confirmation of V-Zug's strategy to modernize, differentiate and expand the brand internationally. Above all, however, she celebrates the hard work of her teams, who have achieved great things in a short space of time.

Noël's "elevator pitch" for V-Zug is clear and convincing: customers not only invest in elegant and innovative appliances, but also in the highest standards of quality, environmental responsibility and durability.

Uplift for the brand: customer centricity and global expansion

For Noël, the biggest "uplift" of the past year was the general strengthening of the brand. V-Zug has used its core DNA to build a differentiated brand and a true global player. A particular focus was on customer interaction, which is reflected in the opening of numerous V-Zug Studios worldwide and the redesign of all digital touchpoints.

Gut feeling and data: The formula for marketing success

The "Switzerland, our home" campaign triggered a particularly positive gut feeling. It celebrated the values that drive V-Zug - Swiss values. Confirmation came from positive customer feedback and excellent KPIs, particularly in terms of engagement.

For Noël, gut feelings are the beginning of everything in marketing. At V-Zug, however, these are "elaborated", i.e. underpinned by market research, customer feedback and data analysis. This minimizes the risk of relying solely on the intuition of a few.

Getting stuck and getting ahead: The culture of testing and learning

Marketing can also come to a standstill. Noël then relies on the motto "do undo to better redo". Everything can be improved, and projects are never really finished. To overcome the fear of "never being finished", she promotes a culture of testing, failing or succeeding and learning from it.

Sustainability at V-ZUG: more than just a trend

For Noël as a marketer, sustainability is an important responsibility towards society. V-Zug goes above and beyond legal requirements and customer expectations. Sustainability is deeply rooted in the company's DNA, from the 15-year guarantee on spare parts and its own V-Forest to recyclable product designs and resource-conserving production.

Gratitude and collaboration: the key to success

Nathalie concludes the interview with a big thank you to her team and her colleagues. Great marketing is created through strong collaboration - with the markets, sales, technology, IT and all other areas. V-Zug's "magic formula" is a culture of respect, collaboration and customer focus.

With this combination of gut feeling, data and sustainability, Nathalie Noël and V-Zug have succeeded in creating an inspiring success story that shows what marketing can look like today.

This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/awards/arent-gut-feelings-the-start-of-everything-in-marketing-nathalie-noel-im-interview/