Using 3D data for marketing
On the servers and in databases of many companies, 3D & CAD models of their products, designed with a lot of know-how and love, often lie around unused. Yet they are a valuable resource for innovative marketing that conveys a modern image of the company to customers and promotes sales.
3D models do more than conventional visual media on the Internet: The non-linear representation enables visitors to a company website to zoom in on details of the products directly in the browser at will, to view them from all sides and to virtually test how they work. Due to their extreme richness of detail, 3D models enable a realistic functioning image of the product, which can be excellently used for online marketing. The technology is new, but already mature. The display runs directly in the browser, as naturally as images or movies.
Five reasons why companies and manufacturers should use 3D models of their products for innovative marketing:
- Realistic and interactive representation: With 3D models, products can be displayed in high quality and with photorealistic details. 3D models allow potential customers to interactively explore the product. This gives them an accurate picture of how it actually looks and functions in use. This interactive experience creates an engaging customer experience and can increase interest and willingness to buy.
- All variations of the product united in a single simulation: Often, all possible variations of a product cannot be represented at all or only with high time and cost expenditure. Interactive simulation makes it possible to combine all conceivable variations with each other, either arbitrarily or limited by rules. This makes it easy to simulate hundreds or thousands of variants in advance. This saves time and costs.
- Virtual reality (VR) and augmented reality (AR): 3D models are the basis for immersive technologies such as VR and AR. With augmented reality (AR), companies offer their customers the opportunity to visualize products in their own environment simply by using their smartphone via their company website. This enables unique customer experiences.
- Cost and time savings: Once created, 3D models can be reused for various marketing purposes. Companies can use 3D models for product photos, promotional videos, animations, and other marketing materials, reducing the cost and time of producing physical prototypes and shoots.
- Online presence and e-commerce: In today's digital world, a strong online presence is critical. 3D models can be used in online stores, on websites and in social media to present products in a visually appealing way. Customers can view products in 3D and get a better understanding of their features and functions.
The result can be a real eye-catcher with which every company likes to present itself on the Internet. It can also serve a clear purpose: The 3D model represents the functionality of the product in detail and thus equally serves as a permanently and fail-safe accessible virtual trade show booth.
Source and further information: TRImachine GmbH.
TRImachine offers a classic agency service. Through TRImachine's "Software as a Service" infrastructure, customers can independently upload their 3D data securely and then design it both visually and functionally.
