What does "Drinking List" actually mean?

It is mainly at the beginning of the year that people like to think about the "profitability" of agencies. This year, it will be measured by the ubiquitous ability to work as a team. So like this: The more team-capable agencies and clients prove to be, the more economical (and thus less expensive) they are.

But how do you get people to be "team players"? The quickest way to develop team spirit is to use the genie in the bottle, that is, to drink together after work.

Who should be on it is recorded on the "Drinking List". If someone says to you that you are on his/her "Drinking List", then of course it is a compliment. The person wants to get drunk with you! Or at least doesn't feel disturbed by you doing so. "You're on my drinking list", however, is not to be confused with "drinking nicely", which was a bit too often on Twitter at the moment for other reasons... the latter, unlike the "drinking list", is definitely not a compliment, but at best a form of therapy.

Touchstone for the "Dry January

Being on the "Drinking List" is almost as coveted as being on Clubhouse back in the day. If you're on it, you think you're on it. Unfortunately, if you're not on it, you're part of the common folk. The first lists popped up in Switzerland last summer - but in "Dry January" of all times they spread rapidly (attention, inflation!). This raises the question of which will win the race: "Dry January" or "Drinking List"?

That's a rhetorical question, of course, because people who care these days drink little or are completely abstinent anyway. And when movements like "Dry January" are sponsored by the Federal Office of Public Health, they are definitely no longer considered cool. So a "Dry January" is just a relic for those poor souls who can't quite make up their minds and probably never will. Because here's the thing: There used to be a lot more alcohol consumed (and smoked) in agencies and nearby restaurants and bars, quite "Mad Men"-like - and the current workforce is almost on par with top athletes by comparison. But today, "drinking lists" are still in because they promote team spirit.

It needs namely not to run over fire right away be to conjure up this spirit. It's enough to work with people you also like to meet for a drink after work, because that's simply more fun. And if that even includes customers, it's even more economical.

This post originally appeared on advertisingweek.ch - https://www.werbewoche.ch/de/marketing/was-bedeutet-eigentlich/2023-01-26/was-bedeutet-eigentlich-drinking-list/