Strategy seminar: What you need to know about franchising
A strategy seminar offered by the Swiss Franchise Association shows in four modules how to set up and successfully manage a franchise system from A - Z. Start is on March 4, 2020.
SeminarSuccessfulFranchising_Flyer The success of a franchise system depends on various factors such as the optimal network organization, the positive image, the creation of pool effects, the continuous development of the system, the lived cooperation culture and much more.
Tools for successful franchising
In this seminar, you will receive the necessary tools to succeed sustainably as a future or existing franchisor. We develop and deepen the basic know-how and touch on all areas that make a franchise system successful. All course instructors have years of experience in franchising. They are able to answer your questions competently and practically. The enclosed brochure describes the course content. The course lasts a total of four evenings. Participants receive a certificate upon completion of the seminar.
Dates, time, topics and speakers
- Wednesday, March 4, 2020, 4:30 p.m. to 8:30 p.m. Module "Prerequisites for Franchising" Speaker: Prof. Veronika Bellone
- Wednesday, March 11, 2020, 4:30 p.m. to 8:30 p.m. Module "Building Blocks of a Franchise System," including Brand Building and Brand Marketing Speakers: Thomas Matla + Prof. Veronika Bellone
- Wednesday, March 25, 2020, 4:30 p.m. to 8:30 p.m. Module "Legal Organization, Internationalization and Project Process" Speaker: Dr. Christoph Wildhaber
- Wednesday, April 1, 2020, 4.30 p.m. to 8.30 p.m. Module "Practical Implementation and Communication" Speakers: lic. iur. Reto Zumbühl + Dominique Reber
Seminar Location: Swiss Franchise Association, Stockerstrasse 38, Zurich (5th floor).
More information in the Flyer.
