elleXX: Investing money is becoming female
With elleXX, a new type of Swiss financial media platform for women is being launched. It wants to set a counterpoint to the financial inequality of women compared to men, which already begins in childhood and runs through the entire financial life of women.
Close the Gaps: On average, women have much less money than men. The new Swiss financial media platform elleXX wants to change that. It is primarily aimed at women, but focuses on equality and sustainability. The platform offers a wide range of social and financial topics. This includes a comprehensive knowledge collection that shows and explains the various gender financial gaps. Checklists and explanatory videos - initially in German and English - round out the content offering.
elleXX with financial products suitable for women
But the platform is not just about highlighting gender inequality in the context of financial issues. Together with recognized partners from the financial world, elleXX has also developed concrete women-friendly white label financial products. These include, for example, a sustainable and women-friendly equity product launched in cooperation with Migros Bank. A 3a solution and a legal protection product are also to follow in November, which elleXX is developing with other cooperations. All products can be purchased directly via elleXX with just a few clicks.
The three founders
There are three women behind elleXX: Business journalists Patrizia Laeri (CEO) and Nadine Jürgensen (COO), and Creative Director Simone Züger. "We want to finally close the gender wealth gaps," says Patrizia Laeri. "My co-founder Nadine Jürgensen and I have been writing and shaking up financial and legal equality issues as journalists for two decades, but have never been part of the solution. So we decided to continue to journalistically enrich women on our own platform while providing meaningful solutions." COO and co-founder Nadine Jürgensen continues, "Women live longer, earn less, do most of the unpaid work for the family and are often only employed part-time. We want to encourage women to close their financial gaps."
Important impact company
The branding of elleXX comes across as unusual and creative. Creative director and co-founder Simone Züger explains the sophisticated design approach as follows: "Many media and financial sites have a dry and uninviting design. However, it is crucial to transport emotions into the digital space and to do so with a targeted approach. Nadine Jürgensen adds: "We address women, but exclude no one. Men are also welcome here. Equality only works together." The fast-growing Swiss digital agency Liip was won as a tech partner. Liip founder Hannes Gassert sees elleXX as an important impact company.
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