OMMAX identifies the top tech trends for 2024

Merging AI and New Work requires cultural change

AI will pose new challenges for the day-to-day work of SMEs. Investment in targeted digital skills development, such as prompt engineering, will become even more important in light of the skills shortage. As AI drives automation and changes work roles, SMEs need to prepare for a cultural shift that motivates employees to accept AI as a supporting tool. At the same time, leaders need to adapt their style to a more AI-driven work environment to lead teams that increasingly use AI tools. Over the next 12 months, SMEs will therefore proactively address legal and ethical issues of AI use at all levels to ensure transparency, privacy and fairness.

Data-based real-time transparency drives digital business models forward

The integration of generative AI and IoT into products, services and business processes accelerates the digital evolution of SME business models. This is done through the continuous improvement of predictive real-time analytics that drive operational excellence and increase cost efficiency, enabling productivity gains of up to 40 percent. The automation of processes, content creation and evaluation and advanced image technologies will drive SMEs forward, particularly in the areas of data analysis and customer care. SMEs can thus achieve a new strategic agility that gives them important competitive advantages.

Cloud edge duo accelerates IoT deployment

A holistic approach that leverages synergies between cloud and edge computing enables companies to improve their business value with IoT. Real-time analytics drive business agility and time-to-market, accelerating R&D cycles and enabling companies to develop and launch products faster. Edge applications also reduce data transmission and energy costs while enabling revenue growth and increased customer loyalty through data monetization and improved product quality.

Improved engineering efficiency becomes a driver of innovation

AI tools and automation strategies will revolutionize the engineering process through AI-supported engineering. This will lead to improved software quality, increased testing efficiency and accelerated release cycles. AI facilitates code review and error detection, supports the growth of low- and no-code platforms and automates documentation to ensure reliable software quality. The main goal is to make the most efficient use of scarce engineering resources by automating routine tasks through AI.

AR/VR technologies herald a new era of customer loyalty

Immersive technologies such as AR and VR are transforming the customer experience: they increase engagement and brand awareness and lead to innovative business strategies. These technologies promote customer loyalty and enable memorable storytelling that increases brand recognition. They also support decision-making through real-time data visualization that simplifies complex processes through simulated environments and risk-free test scenarios. Virtual training optimizes employee onboarding and AR-supported maintenance and operational processes increase efficiency and minimize errors.

More efficient supply chain processes increase customer satisfaction

In the current global economic situation, characterized by inflation, volatile economies and rising energy costs, the resilience of supply chains is of crucial importance. Overcoming this complexity is a major challenge and requires strategic planning as well as a comprehensive technology and data strategy. The use of AI and IoT technology plays a crucial role here by increasing efficiency in the supply chain, optimizing processes, reducing costs and improving customer satisfaction through personalized offers and faster deliveries.

Zero trust approaches strengthen cyber security

Robust security protocols and resilience strategies are crucial to build customer trust and minimize business risks in a digitalized world. Companies should focus on zero-trust architectures, cyber resilience and rapid response to cyber incidents. Access restrictions with minimal rights and multi-factor authentication (MFA) are of central importance here. Network segmentation and real-time analyses help to detect and ward off threats at an early stage, while transparency and compliance further strengthen customer trust.

New technologies support Net-Zero and ESG goals

Sustainable technologies support responsible corporate governance and thus secure long-term competitive advantages. With an ESG-compliant technology and data strategy as a key enabler for climate neutrality, ESG is thus becoming an integral part of corporate transformation after digitalization - less from a regulatory perspective, but increasingly in terms of increasing the value of the company. For example, the management and reporting of ESG data (e.g. in accordance with CSRD), particularly in the area of Scope 3 emissions, is crucial for achieving net zero targets. Purchasing departments will take on additional strategic tasks in the future, particularly as a result of the law on due diligence in the supply chain. The integration of circular technologies can also improve a company's reputation and value proposition.

Source: www.ommax-digital.com