TRISA Group with healthy growth

The Trisa Group - which includes Trisa Holding AG, Trisa AG, Trisa Electronics AG, Trisa Accessoires AG, Ebnat AG and Trisa Bulgaria GmbH - says it has responded quickly and well to volatile market dynamics and changing conditions. Restrictions and bottlenecks in the supply chains with huge traffic jams outside the world's major container ports as well as sharply rising raw material prices were just some of them. In order to cope with the significantly longer lead times, high flexibility and meticulous planning were necessary, the company says. The situation in exports was mixed, it adds. Uncertainties in the markets led to subdued demand in the first few months, while the second half of the year saw encouraging additional orders in all business areas. "We countered the continuing overvaluation of the Swiss franc and the unabated cost pressure with differentiating innovations on the market, active cost management across the entire value chain and further rationalization," Trisa writes in a statement to the media.

Innovations as a success factor

The need-oriented innovations appear to be very popular with customers. This is reflected in the 27 percent share of sales accounted for by products less than three years old. A strong market performance was achieved by innovations in the area of electromouth care with the latest generation of appliances and attachment brushes. Significant gains were also made in the household segment, both in the electrical and mechanical segments. Other sustainable product and packaging concepts in the areas of manual toothbrushes, interdental care, hair care and accessories also performed convincingly, according to Trisa.

Investing in the future

With investments amounting to 12.7 million Swiss francs, the Trisa Group has once again invested heavily with the aim of remaining internationally efficient and competitive. The funds flowed primarily into new products and machines as well as into digitization and automation projects. A great deal continues to be achieved and invested as part of the company's own digitization strategy. The introduction of a new ERP system, including a warehouse management system, and a high-performance smart factory system for optimum planning and control of production processes are cited as core elements.

Overcoming challenges together

The company is facing up to the current challenges and is relying on the great commitment of its teams. "We have approached the new year confidently with the Trisa Spirit annual motto 'Resilience - mastering challenges together'. This strengthens our resilience and deepens our ability to successfully face demanding situations. Qualities that will also stand us in good stead in the post-pandemic period. Leading in innovation, technology and quality, we want to continue to deliver top performance and create added value in the future," says Trisa.

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