Digital transformation causes rental car market to boom
Enterprise Rent-A-Car, as well as National Car Rental and Alamo Rent A Car, are the world's leading providers of rental cars and replacement vehicles. The Swiss license is held by Zurich-based MSS Holding, which achieved a record year in the rental car business in 2019. With a new concept for fleet and corporate customers, Enterprise Switzerland now wants to boost sales and gain market share.
The Swiss mobility market is growing between 4 and 5% annually. An upward trend that is also reflected in Enterprise Switzerland's annual figures. "The utilization of our fleet was around 84% in 2019. We were able to increase sales and rentals by 15% compared to the previous year," says Marco Venturini, CEO of Enterprise Switzerland. The company felt a particular increase in direct customer business, as Venturini elaborates: "We are seeing a 50% increase in customers booking directly through us. We want to increase this and have developed new business models for 2020 that are even more responsive to the needs in the market."
Digitization and car sharing change rental car market
MSS Holding has taken a stake in a startup that has developed what it says is a unique car-sharing platform. The goal is to automate the entire car rental and car sharing process, from booking to return, via this app technology, according to reports. In doing so, Enterprise Switzerland wants nothing more than to turn the industry on its head. The correspondingly self-confident credo is: spontaneous, simple, transparent and uncomplicated. "We offer our corporate customers a new car sharing model, which gives you demand-oriented access to our entire car fleet. Business vehicles can now be obtained from us on a subscription basis. This benefits our customers significantly," explains Venturini.
Novel app for counterless access to rental cars
In addition, Enterprise Switzerland is launching a new type of app in May that will give business and private customers counterless access to rental cars. Venturini emphasizes: "We are convinced that we will have a massive impact on the Swiss car rental and mobility market in the coming years thanks to our innovative technologies, a flexible and simple rental process, automatic damage detection and control."
More information: MSS Vehicle Rental AG
