Success impulse: You always win!
Today is about a rather uncomfortable truth that is hard to digest for many: you have exactly the life and exactly the success and failure you want!
And here's why: Your subconscious mind will make decisions for you on an ongoing basis that will move you closer to your goals. And studies show that we make about 95% of our decisions completely unconsciously, so we don't even realize it.
So if you are not having the success in business and life that you dream of, the cause is that you are continually giving your subconscious the wrong goals.
Intervene in the subconscious
Don't worry: you are not alone. It's the same for all people, teams and entire companies: those things that correspond to subconscious goals will always come true.
The consequence: In order to be more successful and achieve something different than before, you have to intervene in this subconscious control process. This usually requires intensive work, preferably with an external expert (coach, sparring partner).
How do you achieve more success?
Here are three simple steps for doing so if you want to change the direction of your team or business:
- Awareness. Realize for yourself and your team that you are exactly where you are today because of your subconscious goals. Note what those goals might be. Example: If you are not growing enough, then your subconscious goal might be "maximum stability." If you are always competing on price, then the goal might be "don't stand out too much at all." These subconscious goals are usually very uncomfortable.
- Replacement. Replace the identified subconscious goals with ones that bring your team and company closer to the desired state. In the example above with price competition, this could be "always attract positive attention" (and charge appropriate prices for it). Starbucks has risen to become the world's largest coffee house chain with this philosophy. At the beginning, the coffee there cost five times as much as that of the "competition.
- Anchoring. You need to anchor these new (unusual) goals consistently with everyone involved, and without deviation. That's tough. But it is: Every big change is hard at the beginning. The good news: as soon as this anchoring takes hold, nothing can stop you and your team.
The most successful individuals, teams and companies have different goals anchored in their subconscious, their culture, than the average. You can do the same - if you want to!
To the author:
Volkmar Völzke is a success maximizer. Book author. Consultant. Coach. Speaker. www.volkmarvoelzke.ch
