Employer: Knocked out by untrustworthiness
Only around a quarter of job seekers consider the appearance of employers during the application phase to be completely credible. This is the result of a recent softgarden survey.
A further 58.8 % of job seekers consider employers to be "somewhat credible", while 15.5 % consider them to be "untrustworthy" or "somewhat untrustworthy". 4,312 people who are currently applying for a job took part in the online survey. 80.9 % of job seekers consider the credibility of the target employer to be "very important" during the application phase.
Recommendations very credible
Recommendations from friends and acquaintances are far ahead in terms of their credibility as a source of information: 48.2 % of respondents consider them to be fully credible. Job advertisements (17.6 %), career sites (20.1 %) and employer reviews (18.4 %) are well behind.
Social media brings up the rear
If you include the share of votes from those who consider the respective medium to be at least "somewhat credible", recommendations, job advertisements and career pages as well as reviews all have a share of over 70 %. Employers' social media presences bring up the rear here with a combined share of 57.1 % "credible" and "somewhat credible" votes. 42.9 % find them "(rather) untrustworthy".
Incredible image films, credible texts
With regard to the formats used in employer communication, image films do not have a good image among job seekers: 51.4 % consider them to be "untrustworthy" or "rather untrustworthy". Texts are much more credible - for example on career pages or in job advertisements. Here, the proportion of skeptical people is only 35.4 %. In contrast, 64.6 % consider them to be "credible" or "rather credible".
Employer check-up
Around 86.3 % of job seekers carry out a check-up with employers who are shortlisted before they apply. The most important medium for this is the Google search engine with 80.8 %. However, company careers pages (65.1 %) and employer reviews (59.0 %) also play a major role in checking out potential employers.
Knockout criteria
The most important knock-out criteria in the check-up are negative reports about the employer from friends or acquaintances (60.4 %), an untrustworthy self-presentation on the careers page or in job advertisements (52.0 %) and significantly below-average employer ratings below three stars (48.6 %).
Source: www.softgarden.com
