Free E-Book: Address Management Guide

Address management should not be underestimated. Data is the gold of the 21st century. Despite this, more than a quarter of all B2B addresses in companies are outdated, incorrect or incomplete. That's partly because data is not centrally managed in companies. But in 60 % of cases, human error is the cause. Grutzeck Software shows in a free e-book, how companies get a grip on the issue of data management.

"Every year, a large part of the address database becomes obsolete due to deaths, bankruptcies, relocations, etc." Markus Grutzeck, CEO of the CRM specialist Grutzeck Software, knows from numerous customer projects to report. Therefore, for him, a meaningful concept for address management is an essential building block for business success. In his new e-book, Grutzeck gets to the bottom of the causes of poor address quality and gives practical tips on how companies can professionalize their address management.

Technology plays an important role in address management today when it comes to analyzing, cleansing, protecting against errors and monitoring customer data in an ongoing process. The e-book from Grutzeck Software presents a four-stage data quality cycle for this purpose, which companies can use as a guide when planning and implementing their address management. A detailed checklist provides an overview of common functions in software-supported address management and helps in the selection of a suitable system.

For the author of the "Address Management" eBook, it is clear: structured address management pays off for every company and its employees. Because they save time searching for address data and costs incurred by incorrect or duplicate data records. Employees' confidence in the quality of the data grows, and with it acceptance within the company. In this way, address management can be turned from a tiresome chore into a real profit center.

The e-book "Guide to Address Management" can be downloaded from www.grutzeck.de can be downloaded free of charge.