10 years of SuisseEMEX: Focus on digital transformation

10 years of SuisseEMEX: For its anniversary, Switzerland's largest trade fair for marketing & communication, event & live communication, promotion and digital business is devoting special attention to the digital transformation in the marketing and communication industry and personal networking. Whether mobile payment for shopping via smartphone or the launch of entire campaigns with the integration of social media - market cultivation is increasingly taking place digitally and cross-medially.

At the anniversary SuisseEMEX, the focus is on digitalization (Image: SuisseEMEX)

The largest Swiss trade fair for marketing & communication, event & live communication, promotion and digital business celebrates its tenth anniversary this year. Under the motto "Meet The Future", the most important business platform for the entire marketing mix is being created. On August 30 and 31, 2016, around 350 experts and consultants will showcase forward-looking marketing solutions in four themed worlds. With innovative exhibitor formats, top speakers and personal dialog in a professional ambience, the trade fair is taking on a new status as a B2B marketplace in the digital business world, according to the organizers. Together with the partner trade fair topsoft for business software, 500 exhibitors and 15,000 visitors are expected at the anniversary. Ticketing has recently gone online.

Digital competence for marketing decision-makers with new VIP knowledge ticket

As a result of technological progress, market cultivation with online measures is increasingly becoming the focus of entrepreneurial activity. SuisseEMEX'16 makes it clear which organizational and technological adjustments companies must make in order to reposition marketing within digitalization and to break new ground.

In the World of Digital Business (Hall 6), the digital transformation and its consequences for marketing will be brought to life in special areas, presentations, continuing education offerings, guided tours and personal expert discussions. Highlights include the Digital Competence Park, which features 15-minute Short Learning Sessions aimed specifically at decision-makers. Topics range from consistent brand management and practical tips on marketing automation to lead management and sales automation. In the SEA Academy with Google, marketing managers will learn everything they need to know about Programmatic Creation, YouTube Content and Distribution Strategies, Traffic Search and Lead Generation in practical and solution-oriented workshops, including sessions led by Google specialists themselves. Prerequisite for participation in the Short Learning Sessions is the new VIP Knowledge Ticket, which can be purchased online for CHF 50.00 in advance. (www.suisse-emex.ch/tickets)

Trade fair opening with Council of States member and entrepreneur Ruedi Noser

The popular forum program will start with fireworks on the occasion of the anniversary: Ruedi Noser, Member of the Council of States, entrepreneur and owner of the Noser Group, Sunnie J. Groeneveld, Managing Director DigitalZurich2025, Jean-Marc Hensch, Managing Director Swico and Marcel Kohler, Member of Tamedia's Executive Board, Head of 20 Minuten will shed light on the digital transformation in marketing and communication from their very personal perspectives. The exciting panel will be moderated by Matthias Ackeret, Publisher and Editor-in-Chief, persönlich Verlags AG (August 30, 2016, 10:00 - 11:15 a.m., Marketing Forum, Hall 1). Other exciting speakers during the two days of the event include international speakers and industry luminaries from research and business, such as Prof. Dr. rer. pol. Nils Hafner, Customer Competencies Institute; Carsten Szameitat, Chairman of the Board, LBMA; Lon Safko, innovator, bestselling author and futurist; Thomas Lang, Carpathia and Sigrun Gudjonsdottir, Sigrun GmbH. The detailed forum program is available at www.suisse-emex.ch/forenprogramm apparent.

New "Agency Day" with special programs

All agency employees are cordially invited to the "Agency Day" on Wednesday, August 31, 2016 free of charge on the occasion of the 10th anniversary of SuisseEMEX! The registration takes place via www.suisse-emex.ch/agenturen. Special highlights for professionals from the advertising and communications industry await at the Marketing Forum, including keynotes by Robin Höfler (Tesla Motors Switzerland GmbH) and Prof. Dr. Dieter Georg Herbst (Digital Brand Lab). Finally, Matthias Ackeret (persönlich Verlags AG) will welcome Peter Röthlisberger (Blick, Ringier AG) for a discussion as part of the persönlich Talk.

Effective advertising and media recipes for cross-media campaigns as well as new trends and innovations for marketing products are presented first-hand in the Crossmedia Kitchen (Hall 1). The focus will be on intensive networking and exchanges with experts. Experts on site will also impart their knowledge on hot cross-media topics in short practical tips. The agency aperitif at 1:00 p.m. with co-partners APG|SGA Promotion and KS/CS Kommunikation Schweiz invites you to exchange ideas and experiences.

More information and tickets at www.suisse-emex.ch

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