Valencia gives Christ magazine a new shine

The magazine was to deal with the topic of reflection in terms of design and content - that was Christ's brief. In a collaborative process, the abstract topic was turned into a tangible concept within a short space of time. On this basis, a comprehensive shoot with models was planned and carried out within one day. The Christ and Valencia team was responsible for the organization and creative direction on set. In addition to the people images, product images were also realized for the first time.

The agency then merged the images from the shoot with the layout, atmospheric and informative texts and a modern typography concept. The end result is a magazine that represents the freshness and high quality of the Christ brand and its products. The magazine was sent to over 400,000 households, is available in the 61 Christ stores and can be read as an e-paper. Valencia created POS advertising material, online banners and a mailing with flyers to match the magazine's new look.

"Our Christ Magazine 15 is the first issue that we were able to realize with Valencia. Together, we were not only able to take the look and feel of our magazine to a new level, but also make the processes behind it more efficient. We are already looking forward to No. 16!" - Nadia Mouzo, Head of Advertising Christ Watches & Jewelry.

Transparent collaboration and well thought-out processes

To successfully implement the relaunch of the Christ magazine, the agency relied on a structured and collaborative approach. Various members of the creative team were involved in the layout phase and in preparing the model shoot in order to develop a wide range of ideas and approaches. The collected concepts and design drafts were organized in a shared miro board. This way of working enabled CHRIST to view the progress of the project at any time and provide direct feedback. Regular meetings ensured efficiency and transparency in the process. The client and agency are now using the same method to renew the corporate design.

Responsibilities at Christ Patrik Steiger (Company Manager), Nadia Mouzo (Head of Advertising), Laura Zimmermann (Project Manager CHRIST Magazine), Karin Willi (Head of CM Jewelry), Ruth Poleschuk (Senior Product Manager), Myriam Maier (Head of Visual Merchandising), Luis Valentin (Head of CM Watches), Petra Kompasova (Product Manager Watches), Bryan Bolliger (Product Manager Watches), Nicole Bamberger (Content Manager Online Shop) Responsibilities at Valencia Communications Tommy Schilling (Chief Creative Officer), Rahel Schneuwly (Creative Director), Fabienne Weiss (Consultant), Jasmin Marty (Consultant), Madeleine Knorzer (Senior Art Director), Paula Estepa Garcia (Junior Art Director), Nionela Katselko (Polygraphy), Joëlle Puglisi (Polygraphy), Sebastian Refardt (Text) Responsibilities Photography Franco Tettamanti, Ralph Lehner.

This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/business/valencia-laesst-christ-magazin-in-neuem-glanz-erstrahlen/