New impulses from the Swiss Influence Marketing Forum: Exclusive insights with m&k talks

The Swiss Influence Marketing Forum (SIMF) offered an event highlight for digital marketing in Switzerland on October 25 at The Hall in Dübendorf near Zurich. With panels, keynotes and workshops, industry experts presented their views on topics such as influencer marketing, community building and digital culture. The specialist event was followed by the Smile Swiss Influence Award Night, which honored special achievements with awards. m&k also reported on this in a separate article. As part of the SIMF, m&k also conducted exclusive interviews with leading figures from the scene, which are presented here:

Rob Hartmann from Publicis on advertising 3.0: disruptive or classic?

"Be disruptive. Even in advertising." - In our talk, Rob Hartmann sheds light on the role of agency classics in times of nano- and mega-influencers, who have long since distinguished themselves through new approaches to marketing. In his gripping talk at the forum, Rob explained why advertising 3.0 needs new approaches and how disruptive strategies are bringing a breath of fresh air to the scene.

Celebrities in the Expert:innen-Talk: The Influence Hot Seat

In one of the concluding panels, prominent industry experts discussed the trends that will shape influencer marketing in the future. With inspiring takeaways, they provided insights into the challenges and opportunities facing the industry and shared their personal impressions of the day.

Dominique von Matt on virtual influencers and global trends

"Will virtual influencers replace real ones?" - Dominique von Matt, a thought leader in brand management, talks in an interview about current developments in influencer marketing and future trends. Just ahead of his trip to South Korea, he shares his thoughts on the role of virtual figures in advertising and the next steps in innovation.

Dr. Hauschka Switzerland: SME success with influencer marketing

"100 percent SME. No budget." - Alexandra Brux and Silvia Imken from Dr. Hauschka Switzerland provide insights into their three-stage influencer strategy. With a clever concept, they strengthen their traditional brand in the cosmetics industry and show how sustainable growth is possible even with a limited budget.

This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/business/neue-impulse-vom-swiss-influence-marketing-forum-exklusive-einblicke-mit-mk-talks/