Blueheart designs anniversary jersey for FC Aarau
The Brügglifeld stadium in Aarau is celebrating its 100th anniversary this year. The Aarau agency Bluehart, communications partner of the football club, has created an anniversary jersey that is breaking sales records.
At last Saturday's friendly match against FC Schalke 04, the FC Aarau players took to the pitch in their new anniversary jerseys. The fans seemed to like it: FC Aarau reportedly sold around 450 of them in just five days. The team will continue to use it as a third jersey alongside the home and away jerseys.
The Aarau agency Blueheart is responsible for the design of the jersey. As the official communication partner of FC Aarau, it is supporting the football club with its anniversary communication. In addition to the "100 years Brügglifeld" anniversary logo, the Blueheart team also designed the jersey. With its white collar and buttons, the new piece has a deliberately retro feel. The colors black and anthracite, together with a little gold, give the shirt the necessary elegance for such an anniversary.
The Brügglifeld is commemorated with the main stand - according to Blueheart, the motif required extremely precise final artwork. The anniversary logo is emblazoned on the left chest, just above the club logo.
Responsible at FC Aarau: Pascal Bünter (Head of Marketing); Miguel Peralta, (Marketing/Sponsoring). Responsible at Blueheart: Olivier Kilchherr (concept); Marina Botic (graphics); Izabela Carona (realization); Vanessa Mentha (consulting); Sarah Rölli (photos).
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/blueheart-designt-jubilaeumstrikot-fuer-den-fc-aarau/
