Havas Media continues to support Perfetti van Melle
Media agency Havas has won the pitch for Perfetti van Melle's media account, successfully defending the account it has managed since 2022.
The agency sees this new account win as confirmation of its innovative approach in the field of total video planning: "Our agency's own tool, the Meaningful Reach Calculator, which enables a comprehensive and targeted video strategy, convinced the client. We are proud to continue working with Perfetti van Melle and to further strengthen their brand presence in the digital and traditional media landscape," said Samia Montaque, Managing Director of Havas Media, in a press release.
Havas Play's concepts, which were specially developed to activate fans, played a key role in Perfetti van Melle's decision to work with the agency again. "We always include the client in our considerations and integrate all relevant aspects into our strategic planning. We are delighted that we were able to convince Perfetti van Melle with our considerations, which go beyond the pure media framework, and we look forward to continuing our successful collaboration," says Yvonne Hefti, Client Service Director at Havas.
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/etats/havas-media-betreut-weiterhin-perfetti-van-melle/
