Trisa Group reports pleasing business development
The Trisa Group can look back on a solid business development. Despite pleasing volume growth of 5 percent, Group sales remained at the previous year's level of 227.9 million Swiss francs due to currency effects. Foreign sales developed very positively with growth of 6.4 percent, while domestic sales in Swiss francs fell by 7.8 percent.
The hope of breathing a sigh of relief after the pandemic was short-lived. Sharply increased prices for energy and raw materials, strained supply chains and inflationary pressures did anything but calm the economic situation in 2022. However, the Trisa Group, consisting of Trisa Holding AG, Trisa AG, Trisa Electronics AG, Trisa Accessoires AG, Ebnat AG and Trisa Bulgaria GmbH, says it has responded quickly and flexibly to the volatile dynamics in a geopolitically challenging environment and can look back on solid business development. The company reports that it has countered the strong cost pressure with consistent efforts to optimize costs and increase efficiency along the entire value chain. Part of the increased expenditure could be passed on to the market. It also emphasizes that thanks to careful planning and a high degree of flexibility, full delivery capability was maintained at all times in all Group companies.
95 percent of Trisa toothbrushes are exported
In the Swiss market, pandemic-related sales increases of previous years and shifts between product categories were offset, particularly in the household electrical appliances sector. In the core toothbrush business, the export share was a remarkable 95 percent. Reported net profit amounted to CHF 12.0 million.
Innovations as a competitive advantage
The fact that need-based innovations were very popular was reflected in the 26 percent share of sales accounted for by new products less than three years old. The electromouth care segment in particular once again posted growth. The successful market launch of sustainable product and packaging concepts in various segments was also impressive. New in the
In addition, recycled plastics are used in-house for the production of sustainable oral, hair and body care products. The focus of innovation management is on new products made from sustainable materials that offer customers added value while protecting the environment, Trisa added.
Investing in the future
With CHF 15.8 million, the Trisa Group has again invested heavily in the future, in particular in several product developments, new operating equipment, automation and digitalization projects. The core pieces here are a new ERP system including a warehouse management tool and a powerful smart factory solution for optimal planning and control of production processes. In infrastructure, further investments were approved for the significant expansion of solar installations.
Trisa Group between the proven and the new
The Group has approached the new year with confidence, with many goals and innovative products in the pipeline. "We are facing the economic challenges with the necessary respect, remaining true to our strategy and relying on the performance of our teams," the statement to the media reads. With the annual theme "Agility & Resilience - between the tried and tested and the new", the company intends to take an in-depth look at strategies for acting with foresight and remaining successful under changing conditions.
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