SoftwareOne with new brand identity
SoftwareOne Holding AG, a global provider of software and cloud solutions, has unveiled its new brand identity and market positioning. These are intended to reflect the company's transformation over the past five years.
Since 2018, SoftwareOne has expanded its professional and managed services portfolio both organically and through acquisitions, hired over 5,500 new employees, and tripled in size. Today, the company offers cloud and application services, SAP services, digital workplaces, security services and FinOps, as well as commercial software offerings such as IT asset management (ITAM), software sourcing and software publisher advisory. In addition, SoftwareOne has deep industry expertise in construction, finance, and government and nonprofit organizations.
"All-in-one" should be expressed in the brand
"Our new brand is an expression of the all-in-one provider we have become," Dieter Schlosser, CEO of SoftwareOne, is quoted as saying. "After all, how businesses buy and manage software has changed in recent years, driven by the transition to the cloud and the everything-as-a-service model. Based on our decades of experience in software ecosystems and licensing, we have built a holistic offering and an outstanding team of experts to deliver technology and digital solutions in the cloud."
Successive introduction of the rebranding
The rebranding also includes the introduction of a new, distinctive black and white logo, embedding the words "Software" and "One". This underscores that SoftwareOne is a one-stop shop for its customers, offering the commercial (software) and technological competencies, data insights combined with expert knowledge, and a global and local market presence they need, according to a statement. While the rebranding is already visible on the company's global website today, all other interfaces, including country websites and offices, will gradually receive the rebranding to ensure a smooth transition across all 90 markets, the company adds.
SoftwareOne celebrates clear market positioning
"We have been humbled in the past by the fact that SoftwareOne is redefining the way the world buys, builds and operates cloud solutions. Now is the time to celebrate that fact. After much deliberation, we have developed a clear market positioning, a revised portfolio of offerings and an exciting new visual identity," said Susanna Parry-Hoey, SoftwareOne's chief marketing officer. "From unbiased consulting to full implementation to managed services, our customers can pick and choose exactly what they need. Today, we're proud to unveil our new corporate identity to our customers and the public at large."
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